Japanese Fashion Magazine ViVi + clutch freebie!

Vivi September 2012, Issue 11

What I like about Japanese fashion magazines is that there is a magazine that corresponds to each unique sense of style. This is my first time picking up ViVi magazine, and that was specifically because it came with a free clutch! Getting a free bag/makeup bag a few times a year is customary in Japanese fashion magazines, similar to free cosmetic samples in the UK.

Lily Brown Freebie Clutch

Back of the clutch

'Sweet or Cool? I love Both!!' Preach.

The bag is actually quite cheap in quality, but I'd be an idiot if I wasn't expecting this. Regardless,  it is quite a cute clutch, indeed. The magazine even noted that the dimensions are large enough to fit an ipad, so if you're looking for a cute cover that provides little to no protection, go for it!

Another reason why I like Japanese fashion magazines is that a lot of focus is on the clothes. Trending items are pulled and paired with other items, essentially making a whole outfit around one item. The magazine is usually divided into sections, i.e. trending shoes, shirts, skirts, dresses, etc. They also have sections dedicated to makeup looks, hair, even nails.

Every magazine usually has a set of fixed models and they appear in almost every issue. These models essentially become celebrities and the magazine will usually have sections dedicated to a the models' beauty secrets, beauty regimes etc.

I personally really like ViVi because it is targeted for young adults. The fashion is similar to what is trending in the west (more specifically in the UK) so I really like this because I could never pull the cutesy Japanese-girl look although this mag is almost pushing it. 

The layout of Japanese fashion magazines are also great for creating inspiration boards. AND! they have sections dedicated to street style; something I really really really enjoy. I think every magazine should have street style inserts that are not strictly limited to New York, etc. fashion week, thanks.

I really hope that you enjoyed this post! it's a bit different, but as we all know fashion is universal :p



xx mindy

Aubrey Cross Body Bag

All my life I've been lugging around impractically large handbags. What was I thinking?? I never realised how much of a chore it was until I started university. It really does drain a lot of energy and makes running errands that much more troublesome.

That being said, say hello to my new best friend!

 I've never heard of the brand 'Aubrey,' but the jack rabbit on the tag was oddly comforting--it was obviously meant to be.

I purchased this baby on ASOS in their late summer sale. When I opened the package I was surprised that the colour of the leather was leaning more towards a deep brown, because the photos on the website were definitely a cream but this is good! I was specifically looking for a brown/tan bag anyway.

As you can see the inside is very small, and I welcome this wholeheartedly. No room for nonsense. I wore it out yesterday and it looked as great as I felt wearing it. I can tell that we're going to get along very well.

xx mindy