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JELLY March 2013 Issue |
'Jelly' is a Japanese fashion magazine geared more towards that of '
gyaru' style, that being a more tan, heavily bleached/dyed hair and dramatic nails and makeup. The models in Jelly however (compared to the traditional '
gyaru') are not as dramatic with their image. Their fashion tends to be less innocent and cute, giving off a more sexy/cool vibe.
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JELLY March 2013 Issue |
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JELLY March 2013 Issue |
The models in Jelly are more tan than most models found in Japanese magazines, and most of them (if not all) appear to be wearing circle lenses. A few of them also have their hair dyed in lighter blonde shades.
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JELLY March 2013 Issue |
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JELLY March 2013 Issue |
One notable thing about Jelly is that all their models appear to be full Japanese, whereas in the fashion magazine ViVi (
Link!) almost all of the models are half-Japanese. Because of this, the styling tends to be less similar to that of British/North American fashion; it still maintains a notable Japanese 'cuteness.'
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JELLY March 2013 Issue |
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JELLY March 2013 Issue |
While there were some pieces and styles that I really liked, I couldn't call Jelly one of my preferred fashion magazines. This is only because the 'cute' Japanese style doesn't suit me at all--that and
gyaru. Something else that I noticed: almost all of the high-heels the models were wearing were obviously way too big. It's definitely not a deal breaker, but I couldn't help but get annoyed since the models didn't make an effort to conceal this.
xx mindy
I wish I could understand japanese! I love the japanese fashion, especially harajuku!
ReplyDeleteX Jenny
Moustache scarf give away :)
Thanks for stopping by, Jenny!! I've been to Harajuku; the fashion is definitely unique/strange/quirky/cool :)
DeleteIn a way, the kind of overdone 'collage/decoupage look' reminds me of Company magazine. It's really interesting to see inside a magazine aimed at another culture though!
ReplyDeleteThe January Girl ♥
This fashion is actually really similar the that found in Britain! The tanned/messy/oversized look is everywhere.
ReplyDeletelittlejessybee.blogspot.co.uk