Japanese Fashion Magazine JELLY

JELLY March 2013 Issue

'Jelly' is a Japanese fashion magazine geared more towards that of 'gyaru' style, that being a more tan, heavily bleached/dyed hair and dramatic nails and makeup. The models in Jelly however (compared to the traditional 'gyaru') are not as dramatic with their image. Their fashion tends to be less innocent and cute, giving off a more sexy/cool vibe.

JELLY March 2013 Issue

JELLY March 2013 Issue

The models in Jelly are more tan than most models found in Japanese magazines, and most of them (if not all) appear to be wearing circle lenses. A few of them also have their hair dyed in lighter blonde shades.

JELLY March 2013 Issue

JELLY March 2013 Issue

One notable thing about Jelly is that all their models appear to be full Japanese, whereas in the fashion magazine ViVi (Link!) almost all of the models are half-Japanese. Because of this, the styling tends to be less similar to that of British/North American fashion; it still maintains a notable Japanese 'cuteness.'

JELLY March 2013 Issue

JELLY March 2013 Issue

While there were some pieces and styles that I really liked, I couldn't call Jelly one of my preferred fashion magazines. This is only because the 'cute' Japanese style doesn't suit me at all--that and gyaru. Something else that I noticed: almost all of the high-heels the models were wearing were obviously way too big. It's definitely not a deal breaker, but I couldn't help but get annoyed since the models didn't make an effort to conceal this.



xx mindy